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    South Africa-Communications-Strategy

    S/African public broadcaster’s new strategy to help reposition it – Minister

    APA-Cape Town (South Africa)

    Communications Minister Nomvula Mokonyane has said that cash-strapped South African Broadcasting Corporation (SABC) remained committed to implementing its turnaround strategy in order to turn the corner and stabilise the broadcaster.

    The minister said this when the SABC appeared before the Parliamentary Portfolio Committee on Communications in Cape Town on Thursday to present its annual report for the financial year ending 2017/18.

    “In the presentation, there would be an attempt to indicate some of the things that have been put together. But in the work that has been identified, one is the commitment to reposition the SABC.

    “Secondly, to put a multi-pronged turnaround strategy that does not only look at the SABC of its past glory, but also the SABC of the future that would also be adapting to opportunities of the fourth industrial revolution (ICT) to the issues around content and contributing towards nation building and social cohesion, the issues around leadership,” she said.

    The minister said that while the public broadcaster did not have permanent senior managers, like the Group CEO and a chief financial officer, among other positions, during the year under review, the current team resembled a top   management structure that is stabilising and ready to execute its mandate.

    SABC board chairperson Bongumusa Makhathini said the public broadcaster’s turnaround strategy mainly addressed three key areas – legacy governance issues; addressing regulatory and policy issues – dealing with issues like sports rights - and also implementing the commercial and operational strategy.

    NM/jn/APA

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